Dedicated Timepiece for Alpine Mountains & White Tailed Eagles
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Back in 1980, Chopard introduces their very first luxury sports watch named St. Moritz, a sporty but clearly expensively-crafted steel watch with an integrated bracelet and shaped case. St. Moritz was Karl-Friedrich Schufele’s (now Chopard’s co-President) first watchmaking project. Now in 2019, Chopard back again with its design, presenting their new look of luxury sports watch.

This new collection goes by the name of Alpine Eagle, reinterpretation St. Moritz state of the art with modernizing its 1980 design into a contemporary watch. The fun fact is, Alpine Eagle designed by Karl-Fritz, Karl-Friedrich Scheufele’s son with support by his grandfather, to updating the model for his generation. So, this watch coming with three-generation of Karl Family’s story.


If the St. Moritz was inspired by the flamboyance of the 1980s jet set, the new Alpine Eagle embodies new values. The Alpine Eagle design was driven by Karl-Fritz passion for the Alps and by the lofty power of the eagle that reigns supreme there. Alpine Eagle is dedicated to contemporary eagles, the aspiring men who outperform in their daily lives and whose vision inspires and elevates.

This watch also designed to support Eagle Wing Foundation, an environmental project to raise awareness on the need to protect the alpine biotope. As you can see, the dial comes with the texture of eagle iris and the second hands counterweight comes with shaped of eagle’s feather.


Crafted from an exclusive, ultra-resistant, light-reflecting metal named Lucent Steel A223, this Chopard Alpine Eagle Large model’s case also features 8 screw bezel and crown guards on each side of the watch. As a luxury sports watch, the Chopard Alpine Eagle Large features an integrated bracelet with the tonneau shaped case with brushed surfaces.

Chopard Alpine Eagle Large watch powered by in house movement, entirely developed and crafted in the Chopard watchmaking workshops, the Chopard calibre 01.01-C. The self-winding mechanical movement is Chronometer-certified and possesses a frequency of 28,800 vibrations per hour. With a 60-hour power reserve and a stop-second function, it displays the hours, minutes, seconds and date with the precision and elegance so characteristic of Chopard.


Karl-Friedrich Scheufele, as the person who awarded Prix Gaia 2019 “Spirit of Enterprise” also adding a charity component to the new Alpine Eagle collection. He hopes to draw attention about how important environmental issues are, especially the white tailed eagles population at Alpine mountains. So, this watch not just about the luxury sports timepiece, but also the spirit of protecting the environment and preserving nature. 


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