IWC Drafts Tom Brady as Its Brand Ambassador
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New England Patriots quarterback Tom Brady is unarguably one of the sports world's most popular athletes. With an impressive six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles, Tom Brady embodies greatness. 

One of the greatest NFL players of our time is now partaking in a new venture off the football field: serving as a Global Ambassador for IWC Schaffhausen, the Schaffhausen, Switzerland-based manufacturer.

The partnership was a fitting one for both Brady and IWC Watches, as both parties serve as leaders in their classes, honoring shared principles of excellence and timeless style. An avid watch collector and long-time admirer of the brand, the New England Patriots star quarterback will now get to represent IWC on a formal, international basis.


IWC Schaffhausen’s CEO Christoph Grainger-Herr is extremely pleased with Mr. Brady joining the company, as he stated, “Tom Brady is arguably the best quarterback of all time, but also an admired role model. On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style.”

Striving for excellence both on the field and off, the esteemed watch brand serves as a perfect match for the legendary athlete. “I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” Brady said. His collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar.

IWC Schaffhausen and Tom Brady look forward to bringing their partnership to life with many exciting new projects planned.

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