2019 is a milestone year for Zenith who will be celebrating the 50th anniversary of the brand’s most iconic and legendary calibre, the El Primero. This year also marks the first anniversary of Le Monde Étoilé, a uniquely immersive experience at the Zenith manufacture that allows visitors to discover the history of Zenith and Swiss watchmaking.
Held at Ngee Ann City Civic Plaza in the heart of Orchard Road, Singapore's busiest shopping belt from the 28th of August to the 1st of September 2019, the exhibition will fascinate visitors with the past, present and future of the El Primero calibre, with rare watches from the archives on display for all to admire. Interactive displays using cutting-edge audio-visual presentation technologies create an unforgettable, sensory voyage through time.
A Star Through Time will debut its worldwide tour with Singapore as the first stop, then make its way to other exclusive destinations in 2020. “Singapore has always been accommodating to Zenith’s forward-thinking approach to watchmaking. By bringing Le Monde Étoilé ahead of our new Singapore boutique’s opening, we are offering a unique occasion to discover the past, present and future of Zenith in such a captivating way” said Zenith’s CEO Julien Tornare at the press conference opening the exhibition on August 29.
Le Monde Étoilé will also pay homage to a Zenith hero, telling the tale of how watchmaker Charles Vermot’s rebellious yet courageous act of safeguarding the tools necessary for the manufacture of El Primero in the attic of the Zenith manufacture played a pivotal role in the continuity of the exceptional calibre. Guests can create interactive photos with 3D displays and props as they travel back in time to a 3D recreation of the secret attic.
With such an expansive range of hands-on activities, immersive exhibitions and interactive displays, visitors of A Star Through Time are able to dive deep into the unparalleled history of Zenith and catch a glimpse of its bright, starlit future.
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