For the 37th year in succession, Chopard will again serve as the official timekeeper and world sponsor of ‘the most beautiful race in the world’, furthering a relationship that is one of the longest in history between a watchmaker and a motoring event. 

Equally enduring is Chopard co-president Karl-Friedrich Scheufele’s love for the 1000 Miglia, and he will again take part—for the 36th time—alongside his dear friend Jacky Ickx, driving the Scheufele family’s beloved ‘metallic strawberry’ Mercedes-Benz 300 SL Gullwing.

This year, Chopard’s familiar booth on Brescia’s Piazza Vittoria will be decorated to pay tribute to Brussels-born Jacky Ickx, who won the Le Mans 24 Hours race no fewer than six times between 1966 and 1985. He also achieved eight wins and 25 podiums in Formula One and won both the 1975 Cam-Am series and the grueling Paris-Dakar Rally in 1983.

In addition to evocative images and memorabilia charting Jacky Ickx’s Remarkable racing career, the booth will showcase the two special editions of the Mille Miglia Classic Chronograph JX7 recently unveiled in tribute to him.

The 2024 Mille Miglia editions revealed

Competitors will also be able to see the eagerly anticipated 2024 Mille Miglia special editions—the 36th in succession—which this year comprise two distinct models. Both will be launched at a special dinner on the eve of the start at Brescia’s fabulous Areadocks, a restaurant, bar, and boutique hotel repurposed from a disused railway warehouse.

The first model is the Mille Miglia Classic Chronograph in ultra-resistant and exclusive Lucent Steel™, made with a recycling rate of at least 80%. The 40.5mm diameter chronograph features a ‘La Gara’ (or ‘competition’) dial inspired by motor racing’s celebrated chequered flag. 

Mille Miglia Classic Chronograph In Lucent Steel
Mille Miglia Classic Chronograph In Lucent Steel

It is topped by a superb ‘glass box’ crystal, which facilitates maximum visibility at all times. A notched winding crown and knurled pushers recall a sports car’s brake pedals while also providing optimum grip. A sapphire crystal caseback offers a bird’ s-eye view of the mechanical self-winding, chronometer-certified movement, and a perforated strap in black calfskin matches the chronograph subdials while evoking the design of traditional driving gloves.

The second timepiece dedicated to this year’s race is the Mille Miglia GTS Chrono Limited Italian Edition, which features a 44-mm case made from lightweight, bead-blasted titanium. It will be made in just 100 examples as a pure celebration of the country where the legendary race was born.

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    Mille Miglia GTS Chrono Limited Italian Edition

    The new Mille Miglia will soon be available at The Time Placa boutique. Discover other Chopard collections here.