{"id":71934,"date":"2025-11-13T08:02:17","date_gmt":"2025-11-13T08:02:17","guid":{"rendered":"https:\/\/www.thetimeplace.co.id\/?p=71934"},"modified":"2025-12-09T09:22:38","modified_gmt":"2025-12-09T09:22:38","slug":"igniting-fervour","status":"publish","type":"post","link":"https:\/\/www.thetimeplace.co.id\/en\/sorotan\/majalah\/igniting-fervour\/","title":{"rendered":"Igniting Fervour"},"content":{"rendered":"\n

A journey through TAG Heuer\u2019s precision and passion at the F1 Singapore Grande Prix<\/em>.<\/p>\n\n\n\n

By The Time Place Magazine<\/strong><\/p>\n\n\n\n

Time has always been part of Formula 1\u2019s DNA. Measured not only in split seconds, but in decades of shared evolution. Among the names intertwined with that story, few resonate like TAG Heuer. Long before sponsorships became part of the sport\u2019s language, the brand\u2019s emblem was already speeding across circuits. From being the first luxury logo to appear on a Formula 1 car in 1969 to powering countless victories and championships across eras.<\/p>\n\n\n\n

Through decades defined by legendary drivers, record-breaking races, and technical innovation, TAG Heuer\u2019s role as Timekeeper became part of Formula 1\u2019s identity itself. After years apart, 2025 marks a long-awaited reunion. As Formula 1 celebrates its 75th anniversary, TAG Heuer once again takes its place as the sport\u2019s Official Timekeeper\u2014a meaningful return that, in the words of TAG Heuer CEO Antoine Pin, \u201cIt feels like we\u2019re back home.\u201d<\/p>\n\n\n\n

And for this homecoming, TAG Heuer invited The Time Place Magazine and press from across the region to experience the thrill of Formula 1 up close. \u201cHome,\u201d this time, found us in Singapore\u2014the dazzling city that hosts one of Formula 1\u2019s most distinctive races. As the first-ever night race in Formula 1 history and the only full street circuit in Asia, the Singapore Grand Prix transforms the city into a living, breathing track. Its tight corners, unpredictable heat, and floodlit skyline test both driver and machine to their limits, turning precision into spectacle.<\/p>\n\n\n\n

Welcoming us to this journey, Pin noted, \u201cThere\u2019s a clear drive from the government to elevate this into a truly world-class event. One that blends glamour, energy, and regional connection. This year, it feels like our moment to take over.\u201d And that takeover began not on the track, but in the heart of the city at the TAG Heuer Pop-Up in ION Orchard. <\/p>\n\n\n\n

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TAG Heuer returns this year as Formula 1\u2019s Official Timekeeper.<\/figcaption><\/figure>\n\n\n\n

The space quickly became a magnet for fans and onlookers when Yuki Tsunoda of Oracle Red Bull Racing made a surprise appearance, sending ripples of excitement through the crowd as cameras flashed and cheers filled the air. Stepping inside, the pop-up unfolded like an invitation to step closer to the world of Formula 1 itself. From a full-scale racing car gleaming under spotlights, to team gear displayed in perfect precision, to a sensory corner where the rumble of the engine vibrated through the headphones, bringing the pulse of the track to life.<\/p>\n\n\n\n

Further inside, a quieter story revealed itself as time seemed to slow. A curated display showcased treasures from TAG Heuer\u2019s archive: the 18-carat gold Carrera gifted by Jack Heuer to Formula 1 drivers in 1971, and a rare TAG Heuer F1 signed by Japanese driver Ukyo Katayama which is one of the most distinctive early models from the brand\u2019s playful, candy-hued era, recently reimagined through its 2024 collaboration with Kith. Together, these pieces stand as testaments to the brand\u2019s enduring dialogue between heritage and innovation, nostalgia and speed.<\/p>\n\n\n\n

That same spirit of evolution continues to drive the brand forward. As Antoine Pin revealed, TAG Heuer\u2019s deep connection with Formula 1 remains stronger than ever. \u201cIn truth, we\u2019ve never really left Formula 1. Our relationship has lasted more than six decades. We even have a collection named after it, which says everything about how close we are to this world. Over the next few years, we\u2019re developing projects inspired by this partnership with ideas that don\u2019t yet exist today. It\u2019s an exciting chapter, and we\u2019re making the most of it.\u201d<\/p>\n\n\n\n

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The TAG Heuer ION Orchard F1 Pop-Up was graced by TAG Heuer CEO, Antoine Pin, and Yuki Tsunoda, driver of Oracle Red Bull Racing<\/figcaption><\/figure>\n\n\n\n

Our next agenda took us to the heart of the action: the paddock. For those outside the sport, paddock access is a rare privilege: an exclusive backstage pass to the beating heart of Formula 1. It\u2019s where drivers, engineers, and team principals move between the garages and hospitality suites; where precision meets adrenaline before the cars even reach the grid.<\/p>\n\n\n\n

This year, that access came with a touch of luxury. Under a 10-year global partnership, LVMH\u2014the group behind TAG Heuer\u2014serves as Formula 1\u2019s Global Luxury Partner. Thanks to this collaboration, we were welcomed into the LVMH Suite, an elegantly designed paddock lounge offering front-row proximity to the race. From its glass-lined viewing area, just metres away from the track, to its air-conditioned interiors shielding us from Singapore\u2019s tropical heat, every detail was crafted for comfort and sophistication. Between laps, we indulged in an exquisite spread of fine cuisine\u2014a feast worthy of the occasion.<\/p>\n\n\n\n

But the true highlight came with our exclusive guided Paddock Tour. We traced the path of the sport\u2019s pulse: from the press conference area buzzing with international media, to the camera control room that captures every millisecond from trackside, pit, and even helicopter views. We stepped past team lounges where the tension of competition gives way to moments of calm. In one such moment, we caught a rare glimpse of Max Verstappen himself, returning to the Red Bull Racing lounge after a practice session.<\/p>\n\n\n\n

The tour continued with a Pit Lane Walk, bringing us closer to the engine of the race. Here, we discovered the Oracle Red Bull Racing team\u2019s garage up close, where engineers meticulously prepared the actual racing cars of Verstappen and Tsunoda. We also glimpsed the Pit Stand where the team monitors their drivers in real time, and strolled alongside the circuit itself, marked with the numbers for each racer\u2014a tangible reminder of the order, strategy, and split-second timing that governs every lap.<\/p>\n\n\n

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TAG Heuer returns this year as Formula 1\u2019s Official Timekeeper<\/figcaption><\/figure>\n<\/div>\n\n\n

Returning to the LVMH Suite, we watched the Free Practice session in a new light. From this privileged vantage, the roar of engines and blur of motion brought Formula 1\u2019s intensity into sharp focus. Every adjustment and movement revealed the high-stakes choreography behind each race: a precise balance of human skill and engineering excellence that defines the sport at every level.<\/p>\n\n\n\n

As our journey came full circle, the experience revealed how deeply TAG Heuer\u2019s philosophy resonates with the world of Formula 1. As Pin reflected, \u201cFor more than a century, TAG Heuer has been close to extraordinary performances, and we\u2019ve learned that success begins in the mind. \u201cDesigned To Win\u201d<\/em> is a continuation of our previous slogan, \u201cDon\u2019t Crack Under Pressure<\/em>.\u201d Both are rooted in mental strength, the inner force that makes you stronger than your surroundings. That strength is already within you, immense yet often hidden. A TAG Heuer watch is a reminder to ignite it.\u201d<\/p>\n\n\n\n

#ReadAnywhere the latest issue of The Time Place Magazine<\/strong><\/h1>\n\n\n
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Read more<\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A journey through TAG Heuer\u2019s precision and passion at the F1 Singapore Grande Prix. By The Time Place Magazine Time has always been part of Formula 1\u2019s DNA. Measured not only in split seconds, but in decades of shared evolution. Among the names intertwined with that story, few resonate like TAG Heuer. Long before sponsorships […]<\/p>\n","protected":false},"author":6,"featured_media":71935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-71934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-majalah"],"acf":[],"yoast_head":"\nIgniting Fervour - The Time Place<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thetimeplace.co.id\/en\/sorotan\/majalah\/igniting-fervour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Igniting Fervour\" \/>\n<meta property=\"og:description\" content=\"A journey through TAG Heuer\u2019s precision and passion at the F1 Singapore Grande Prix. 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