Swiss fine watchmaking maison Jaeger-LeCoultre has unveiled a stunning new photoshoot and video featuring their ambassador, Kim Woo-bin, through GQ Korea. The campaign highlights Kim Woo-bin’s sophisticated style and commanding presence, perfectly complementing Jaeger-LeCoultre’s Polaris collection.

In the photoshoot, Kim Woo-bin captivates with his intense gaze and diverse poses, effortlessly showcasing various outfits. Each look is paired with a timepiece from the Jaeger-LeCoultre Polaris collection, underscoring his role as a brand ambassador with impeccable watch style.

Classic and elegant. Kim Woo Bin is spotted wearing the latest Polaris collection in the new Jaeger LeCoultre video. @voguekoreaJaegerLeCoultre Polaris KimWooBin TheTimePlace 1
Kim Woo Bin is spotted wearing the latest Polaris collection in the new Jaeger LeCoultre video

This collaboration exemplifies the synergy between Jaeger-LeCoultre’s pioneering spirit and Kim Woo-bin’s dedication to his craft. The Polaris collection, renowned for pushing the boundaries of sports watches, aligns seamlessly with Kim Woo-bin’s dynamic and refined athletic sensibility.

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    Among the featured watches, the Polaris Date stands out with its double-gradient colour dial, meticulously finished with 35 layers of lacquer. The Polaris Chronograph, with its blue gradient lacquer dial, evokes the depths of the ocean, delivering a sporty yet elegant look. The Polaris Perpetual Calendar exemplifies perfect balance and sophistication with its trio of sub-dials and classic moon phase design.

    For a closer look at the watches worn by Kim Woo-bin, visit The Time Place and Jaeger-LeCoultre boutiques and get further information.