We should never forget about our history, and Jaeger-LoCoultre did it right with their concept gallery that has exhibited their history since 1931. Ninety years after the emblematic Reverso was born, Jaeger-LeCoultre created “Reverso: Timeless Stories Since 1931”, a fascinating exhibition devoted to this icon of watchmaking.

Reverso Stories is an immersive retrospective that leads visitors on a journey through nine decades of timeless modernity. It has previously welcomed thousands of visitors in Shanghai and Paris.

It explores the creative and cultural universe of this exceptional timepiece and features a specially commissioned art installation by the American artist Michael Murphy, as well as many historic artefacts and a selection of milestone Reverso watches, from the earliest time-only models to the ground-breaking Reverso Hybris Mechanica Calibre 185.

The exhibition invites visitors to experience the story of Reverso through four different themes: its origins; style and design; innovation and craftsmanship; and sustainability.

“It’s a great pleasure to discover the Reverso Stories exhibition in Seoul. It is a unique cultural experience, and the way the story is told through four different themes brings it to life in a fascinating way. It’s very impressive to see so many archive materials and heritage documents that are rarely shown in public, as well as historic and modern Reverso watches,” said Kim Woo-Bin after touring the exhibition.

For the first time in Korea, Michael Murphy’s installation Space Time is an enthralling rendition of the Reverso Nonantième that transports visitors through the three physical dimensions of space and the fourth dimension of time.

Another highlight of the exhibition is the 1931 Café, a chic setting designed in homage to the Art Deco origins of Reverso, which offers a special menu of sweets and cakes created exclusively for Jaeger-LeCoultre by the Parisian pastry chef Nina Métayer.