Rolex is host to a variety of professions, brought to life by employees who are experts in their fields.
COMMITMENT TO EXCELLENCE
Since the beginning, the story of Rolex has been characterised by the quest for perfection and the ambition to push back the boundaries.
An integrated and independent company, Rolex has manufacturing resources that encompass a wide range of skills and knowledge. Watchmakers, engineers, designers and other specialists work closely together from the design to the manufacturing of the watches. Rolex’s company culture is based above all on human values, which place both expertise and soft skills at the heart of the brand’s different activities.
“THE OPPOSITION I ENCOUNTERED SEEMED INSUPERABLE.”
At the turn of the 20th century, a visionary entrepreneur based in London was on the verge of success. His aim? To introduce the watchmaking world of the day to an as-yet-unknown dial signature: Rolex. A new name, invented in 1908, it would become one of the world’s most respected brands in the space of a few decades. As Hans Wilsdorf recounted in his memoirs of the early days of his company, the opposition he faced seemed insurmountable at first. The entrepreneur started out with very little, but he did possess invaluable qualities: vision, perseverance and an extraordinary ability to work. An orphan at the age of 12, with nothing other than his determination to help him overcome challenges, Hans Wilsdorf went on to invent the world’s first waterproof self-winding wristwatch with a Perpetual rotor – a watch that has become a benchmark in terms of quality and prestige.
As the world’s first waterproof wristwatch, it played a pioneering role in the development of the modern timepiece. Over the years, the Oyster became the proud bearer of many other innovations – such as self-winding by means of the Perpetual rotor (1931) – that defined the identity of the models in the collection and forged Rolex’s reputation for excellence, of which chronometric precision and reliability are among the cornerstones.
To ensure the brand’s expertise exists into the future, Rolex has its own unique Training Centre. Dedicated to the pursuit of excellence and the development of its employees, the centre, located in Geneva, provides training to employees and instructs apprentices. The company aims to pass on to younger generations its pride in its skills and mastery of its knowledge.
The Oyster gradually evolved into a collection of watches that integrated new functions and innovative technologies. All the models share fundamental features and a strong visual identity. Today the collection consists of 12 ranges, split into two categories: Classic watches such as the Datejust and the Day Date, and Professional watches, including the Explorer and the GMT-Master II.
As the pioneer of the wristwatch, the company is at the origin of numerous major innovations in the watchmaking industry and has filed over 500 patents in the course of its history.
VISIT US TO EXPERIENCE THE WORLD OF ROLEX FIRST HAND
Nothing beats experiencing first-hand the meticulous details, the balanced weight, the comfort, and simply the feel of a Rolex watch. Visit us at The Time Place boutique and fully immerse yourself in the storied world of Rolex and delve into its rich history. Backed by heritage, let our experienced sales advisors take you on a horological journey and help you find the watch that will last you a lifetime.