Breaking New Ground: TAG Heuer releases several revolutionary novelties at the 2024 LVMH Watch Week

by The Time Place Magazine

Held in Miami, Florida, the fifth edition of LVMH Watch Week showcased the latest innovations from the watchmaking brands within the LVMH Group, and one of them is none other than TAG Heuer. Innovative and daring, each TAG Heuer timepiece presented at the prestigious event fuses avant-garde design with cutting-edge technology.

This year, TAG Heuer unveils the exquisite TAG Heuer Carrera Chronograph duo, drawing inspiration from the legendary DATO layout and introducing a variant featuring the renowned tourbillon movement. Infusing the spirit of the brand’s illustrious history with a nod to a dynamic future, these masterpieces seamlessly meld the iconic 2023 Glassbox design with an enchanting monochromatic teal green allure.

TAG Heuer Carrera Chronograph

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Heritage takes on a contemporary edge in this 39 mm timepiece, encapsulating the daring spirit of the collection’s 60th anniversary. It arrives with a circular brushed dial in an alluring teal green, paying homage to the iconic Carrera 45 Dato.

The ingenious Glassbox-inspired design of the watch not only enhances its aesthetics, but also facilitates easy readability of the dial’s indications. The open case back unveils the TAG Heuer in-house movement, Heuer 02-TH20-07, boasting an impressive 80-hour power reserve and water-resistance to 100 metres. 

TAG Heuer Carrera Chronograph Tourbillon

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Adorned with a sophisticated teal green circular brushed dial, the TAG Heuer Carrera Chronograph Tourbillon is a sure standout within the TAG Heuer Carrera repertoire. This 42 mm timepiece boasts a tourbillon cage at 6 o’clock encased within a glass frame.

The watch maintains the iconic Glassbox design of the Carrera series, offering a panoramic view of the tourbillon through a curved sapphire crystal. It is powered by the Heuer 02- TH20-09 movement which supports bidirectional automatic winding. The watch has a power reserve of 65 hours and is water-resistant up to 100 metres.

TAG Heuer Carrera Date Plasma Diamant D’Avant-Garde

TAG Heuer Carrera Date Plasma Diamant DAvant Garde
TAG Heuer Carrera Date Plasma Diamant DAvant Garde

This artisanal masterpiece adorned with 4.8 carats of dazzling lab-grown diamonds, including a stunning yellow Diamant d’Avant-Garde shield on the dial, showcases TAG Heuer’s groundbreaking creation by utilising the Plasma technology. Set in white gold with a 36 mm case, it features a signature diamond crown, with a 1.3-carat yellow lab-grown diamond, and a striking Diamant d’Avant-Garde shield on the polycrystalline dial. This stunning timepiece comes on a white alligator strap with a white gold pin buckle. The TAG Heuer Calibre 7 Automatic is visible through the sapphire case back.

TAG Heuer Connected Calibre E4

TAG Heuer Connected Calibre E4

Contemporary design meets advanced technology in the sporty 45 mm TAG Heuer Connected Calibre E4 watch. Like the Carrera, TAG Heuer also adopted the deep green shade for the bezel, rubber strap, and boasts three exclusive watch faces—Mirage, Prism, and Chromatic. 

This intelligent timepiece enables its users to monitor fitness sessions and track daily activities, providing users with a comprehensive overview of their health metrics. Just like its name, the sophisticated smartwatch also integrates and connects seamlessly with the TAG Heuer Wellness app.

TAG Heuer Aquaracer Professional 200 Solargraph

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The Aquaracer collection welcomes smaller and more versatile timepieces to the line. Despite the reduced size, the new 34 mm size models come with the key features of the Aquaracer range: a unidirectional rotating bezel, screw-down crown, water resistance to 200 metres, luminous markings, sapphire crystal and a double safety clasp.

The new offerings are available in five variations: deep blue, iridescent polar blue, mother-of-pearl, mother-of-pearl with diamond indices, as well as mother-of-pearl with diamond-set bezel and indices. The watches are powered by Calibre TH50-01, and thanks to the Solargraph movement, there is no need to change batteries as they are recharged by the sun or artificial light.

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