Limited edition of 5 pieces.
Bold. Immediate. Individual.
When soon becomes now, immediacy rewards desire. The SOONOW DROP ONE limited edition by
HYT pays a vibrant, colorful tribute to the power of time’s flow to create unrepeatable moments. Due
to be unveiled at a special event in New York City on November 7, 2019, this stunning timepiece is as
individual as it is unexpected. Just five pieces are available, to capture five personal stories of
uniqueness, every minute of every day.
Like life, time is never black and white. As soon becomes now, time and again, existences gain new
dimensions and meaning, tinged with overtones of productive anticipation and tension. The bold color
scheme of the SOONOW DROP ONE, and the expressive skull, are a spectacular celebration of
individuality. The ongoing, dynamic creation of time’s content is heightened by the product drop
concept. This perfectly showcases rarity as luxury, as well as the importance of seizing the moment.
Blue flirts with purple on an anodized titanium dial hosting 313 18-karat yellow gold pins and 937 high-
precision perforations. The color green characterizes striking detail in the eye sockets and the
atmospheric glow of a Super-LumiNova® rail. Lacquered neon orange carefully traces the outlines of
the eye, nose and mouth openings. All of the facial features in the SOONOW DROP ONE keep life’s
vital transience front of mind. One eye socket is home to a power reserve disc in green, orange and
black. The other eye focuses on the passing of the seconds; there the words “SOON” and “NOW”
remind us of time’s transience more dramatically than the most reactive iris ever could.