Jaeger-LeCoultre is thrilled to announce the appointment of Lenny Kravitz as a new ambassador for the Maison. An archetypal contemporary Renaissance man, the musician, songwriter, producer, multi-instrumentalist, actor, designer, and photographer is regarded as one of the most eminent rock musicians of our era.
Lenny has been an independent, unique artist from the onset of his career, consistently adhering to his own path and being resolute in his artistic vision. Due to a considerable resemblance between his creative philosophy and that of Jaeger-LeCoultre, the association with the Maison occurred effortlessly. “For creators, the most important thing is finding their voice, knowing what they represent, and being true to their vision—while always staying open to new ways of thinking,” Lenny remarked.
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A horology enthusiast since his childhood, Lenny was captivated by his father’s chronographs. He states, “I feel very drawn to Jaeger-LeCoultre. The way they combine such a high level of craftsmanship, design, and function in their watches—that really resonates with me.”
Knowing his madly in love with watches, Catherine Rénier, the CEO of Jaeger-LeCoultre, said that “With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style.” She further remarks,“We are delighted to have him represent our Maison.”
The Reverso is among Lenny’s favorite timepieces. He wore it while performing at the 2023 Oscars ceremony. An instantly recognisable design icon, the Reverso is ideal for a man whose innate style sense was recently recognized by the Council of Fashion Designers of America (CFDA) when they bestowed upon him the “Fashion Icon” award. Lenny’s nonchalant refinement blends 1970s bohemian influences with rockstar classics and fashion-forward declarations, making even his boldest outfits seem effortless and enduring.
“Beyond the function of a watch, style is very important—how it looks and the way it fits on your wrist. You have to really connect with it,” he adds. “My Jaeger-LeCoultre pieces feel like they have always been there; they blend with me, and their style is absolutely timeless. You can really make these watches your own, and when you want to change the mood, change the vibe, they always fit. It’s as if they become one with you.”
Infusing all his music with rock, blues, funk, and soul, Lenny turns them into a distinctive and continuously evolving musical style that mirrors his exceptional and individualistic personal style. His renowned design work is well-known for being self-assured and timeless, with a daringly modern edge. Analogous to Jaeger-LeCoultre, Lenny’s creative work is guided by a spirit of inquisitiveness and continual exploration. He blends an abundance of influences and inspirations with innovative concepts, resulting in fresh, exhilarating, and distinctly unique creations. Along with fellow Jaeger-LeCoultre Ambassador Anya Taylor-Joy, he recently completed the filming of a new campaign for the Maison, to be released in May.