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Excellence in the making

ROLEX WATCHMAKING AT THE TIME PLACE INDONESIA

At the heart of Rolex philosophy and activities lies a long-term vision. The concept of sustainability has always underpinned the brand’s development: offering timeless and durable watches that are built to last, while committing to future generations, through multiple partnerships, initiatives and actions.

This approach reflects the “Perpetual” philosophy that has driven the company since its creation. One that assembles the skills of many and requires arduous work, day after day, year after year. A demanding, rigorous endeavour. Rolex’s unrelenting quest for excellence.

THE FOUNDING VISION OF HANS WILSDORF

Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. Hans Wilsdorf revolutionized the world of watchmaking by overcoming three major challenges: producing small yet precise movements, developing a robust and waterproof case to protect the movements from external factors, and finally, fitting the watch with a self-winding system that would offer the wearer greater convenience on a daily basis.
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THE CARDINAL VALUES OF THE ROLEX MANUFACTURE
THE CARDINAL VALUES OF THE ROLEX MANUFACTURE
A SUPERLATIVE APPROACH TO WATCHMAKING
A SUPERLATIVE APPROACH TO WATCHMAKING
MORE THAN A CERTIFICATION, A STATE OF MIND
INNOVATION IN MOTION
INNOVATION IN MOTION
INTEGRATING ALL AREAS OF EXPERTISE
INTEGRATING ALL AREAS OF EXPERTISE
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