Swiss Haute Horlogerie manufacturer, Audemars Piguet and Marvel, one of the most prominent character-based entertainment companies are now joint forces. Inspired by historical character watches, including some of Gérald Genta’s timepieces from the 1980s, Audemars Piguet wanted to pay tribute to the next generation of inspirational superheroes and focused on the powerful Marvel Universe.
Chief Executive Officer François-Henry Bennahmias’ long-lasting friendship with Marvel Cinematic Universe Avenger Don Cheadle, who portrays Marvel’s War Machine, sparked the beginning of this partnership in 2017 – a dream come true for François-Henry Bennahmias who first aspired to collaborate with Marvel over 15 years ago.
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The partnership with Marvel is the latest example of how Audemars Piguet continuously looks beyond Haute Horlogerie for inspiration, notably in the realms of pop culture and the entertainment industry.
Over the years, the Manufacture has developed cross-disciplinary partnerships with various celebrities and athletes, including Jay-Z, Michael Schumacher, Serena Williams, Svetlana Zakharova, Lu Han and LeBron James to name a few.
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These partnerships have not only acted as inspirational fuel, propelling the creation of innovative designs and feats of micro-mechanical precision in Audemars Piguet’s timepieces. They have also provided the brand with distinctive and enriching ways of sharing its core values through the universal language of emotions.
In keeping with the Manufacturer’s long history of design experimentation and connection to the larger cultural world, the partnership with Marvel takes Audemars Piguet’s celebration of inspirational superheroes to the next level and promises multiple exciting surprises… starting soon!