After the final of the UEFA Women’s Champions’ League, Hublot is once again preparing to experience and share magical football moments. For the first time, UEFA and Hublot are joining forces for women’s football. Mark the date of July 6 for the kick-off of the first match, England v Austria, at Old Trafford.

The programme includes 25 days of football, 16 teams, 10 stadiums and a much-anticipated final at Wembley. For the first time in 22 years, Germany will not be starting the tournament as title-holder, as the Netherlands have held it since 2017. In a sign that women’s football is becoming increasingly visible, UEFA has already announced that the 2022 event will set new records in both spectators and television audiences.

Hublot and women’s football Following the example of its role as sponsor for UEFA’s men’s competitions, Hublot has worn the colors of women’s football since 2015 by supporting the FIFATM Women’s World Cup in Canada, and since 2020, the UEFA Women’s Champions League, UEFA Women’s Under-19, UEFA Women’s Under-17, and UEFA Futsal EURO Women’s Champions League, as well as the indoor hard-court football tournament.

These sponsorship deals confirm Hublot’s commitment to the sport’s values and the inclusive spirit of football. Through its commitments, Hublot also champions the values of the Together #WePlayStrong campaign, which fittingly aims to develop women’s football in Europe.

The watchmaker carries this commitment onto the pitches with its two friends of the brand, Ada Hegerberg and Alexia Putellas. Ada Hegerberg, will play the competition for the Norwegian team and will defend her country’s colors on the pitch, but together they will embody the spirit of women’s football.

These two sporting icons are on two different, inspiring paths to bring the values of equality to the heart of football and even beyond. Ada Hegerberg has been a friend of the brand since 2019. She is the star of the Norwegian women’s national team, the winner of the 2018 Ballon d’Or, and holds the record for the most goals in 2019.

Recently recovered from an injury that has kept her away from competition, she is making her return to the Norwegian national team for the UEFA Women’s EURO 2022. Ada’s love of football is a family affair for Ada: she was inspired by her sister, Andrine Stolsmo Hegerberg. Now, in turn, she is inspiring the next generation to play football.

Alexia Putellas has been a friend of the brand since 2021. She is the player with the greatest number of caps in the Spanish team. Already a Barça legend, in 2021 she pulled off a double achievement: the Women’s Ballon d’Or and UEFA’s Women’s Player of the Year award. She started playing football at school, where she already showed her leadership qualities.

Many dream of following in their path. These great players champion the values of courage, determination, and heart through the #snowyourheartcampaign. At Hublot, we love football, especially the dreams, emotions, and inspiration that it generates.

Do you share the same spirit as Hublot in football? For more information about the Hublot collection, visit The Time Place boutique.