Lewis Hamilton Stars in the New IWC Big Pilot Campaign
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Lewis Hamilton Stars in the New IWC Big Pilot Campaign

No other model expresses the fascination of IWC Schaffhausen aviator’s watches like the Big Pilot’s Watch. Its purely functional cockpit-instrument design and oversized conical crown were inspired
Hublot Big Bang Now Comes with Integrated Bracelet
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Hublot Big Bang Now Comes with Integrated Bracelet

In 2020, to mark its 15th anniversary, the Big Bang is available for the first time in its history with a tailored integrated bracelet which sits perfectly against the skin. So perfect, in fact, that
IWC On Tour with Big Pilot Road Show Exhibition
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IWC On Tour with Big Pilot Road Show Exhibition

IWC Schaffhausen opened a massive interactive display in California only a few days ago to promote its Big Pilot line in a big, yet fitting, manner. IWC opens the containers and sets up pop-up display
Armin Strom Announces Their Only Watch 2021 Timepiece
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Armin Strom Announces Their Only Watch 2021 Timepiece

Only a few months remain until the much awaited ninth edition of the Only Watch charity auction, which will take place on Saturday, November 6th, 2021 in Geneva, Switzerland. This year’s edition
Hublot and Berluti Explores The Shades of Grey with Big Bang Unico Berluti Aluminio
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Hublot and Berluti Explores The Shades of Grey with Big Bang Unico Berluti Aluminio

Announced in 2016, the partnership between the famous men’s fashion house and the most disruptive of the watchmaking brands has unveiled a new interpretation of the Big Bang Unico. Together, they ha
Chopard Alpine Eagle Cadence in Titanium Case
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Chopard Alpine Eagle Cadence in Titanium Case

Chopard reintroduces the notion of the 1980s sports watch, which was first popularized by Gerald Genta  almost overnight  when he developed the iconic Royal Oak for Audemars Piguet in 1972.It came a
Breguet Classique Chronométrie Comes with 10Hz Frequency Movement
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Breguet Classique Chronométrie Comes with 10Hz Frequency Movement

The Breguet Classique Chronométrie is a great illustration of Breguet’s DNA in a watch that has a 1/10th of a second subdial and a power reserve indication. The Classique Chronométrie ref. 772
The New Laureus in Blue Ceramic introduced by IWC Schaffhausen
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The New Laureus in Blue Ceramic introduced by IWC Schaffhausen

New Laureus in Blue Ceramic — IWC Schaffhausen has unveiled the Pilot’s Watch Automatic Edition “Laureus Sport for Good”. The timepiece is the 15th special edition that the Swiss luxury watch
What is Helium Escape Valve Feature and How Does it Work?
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What is Helium Escape Valve Feature and How Does it Work?

Helium Escape Valve — Humans have long been fascinated by the depths of the oceans and seek to go deeper, farther, by pushing the boundaries of the human body, technology, and advancing modern scien
Guilloche Finishing, The Art of Dial
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Guilloche Finishing, The Art of Dial

Guilloche Finishing — The dial is the face of your watch, the part of the watch that we look at the most and to which we develop an emotional relationship with. These watch dials, which are only a f
Zenith Chronomaster Original, The Iconic Reborn
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Zenith Chronomaster Original, The Iconic Reborn

Zenith Chronomaster Original — Zenith has a history of keeping their finger on the pulse of the watch industry. They spent over a decade creating the El Primero, the world’s first integrated a
Breguet Tradition Comes with A New Variation
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Breguet Tradition Comes with A New Variation

The House of Breguet caused a sensation with the unveiling of its Tradition line, whose timepieces were the first to feature the entire movement on the dial. The collection pays homage to the most adv