When it comes to IWC watches, the Portugieser Chronograph is without a doubt one of the most recognisable. It’s a classic with ageless appeal, now in its second generation (ref. 3716). However, in recent years, the Schaffhausen-based company has enlarged the line with brighter colours and more daring styles, and has even launched an Individualisation Program to let you design your own version.

But what if you already have one and want to jazz it up or make it more summer-appropriate? IWC introduces a broad choice of rubber straps for the Portugieser Chronograph, in traditional or original colours, just in time for warmer days, allowing you to build your own customised version of the iconic Chronograph.

IWC Portugieser Chronograph 3716 new rubber straps 2023 IW371604
IWC Portugieser Chronograph 3716 new rubber straps 2023

Discover your Perfect Luxury Timepiece and Enjoy Special Privilege only at The Time Place Boutique.

    A watch may reveal a lot about its wearer. That is something we are all well aware of. It reflects your personality and your way of life. The manner in which you wear your watch reveals more about your activities. Changing a strap for something more personal, or converting a dress watch into a more casual timepiece has become more popular, and many of us watch aficionados have done it.

    IWC is well aware of this and has provided several strap and bracelet alternatives to its customers in order for them to modify a watch that is as close to their personality or lifestyle as possible. This “strap-exchange game” has even been part of the idea in recent collections, with the practical EasX-CHANGE system.

    IWC Portugieser Chronograph 3716 new rubber straps 2023 4
    IWC Portugieser Chronograph 3716 new rubber straps 2023

    The renowned IWC Portugieser Chronograph 3716 is about to become even more versatile this summer. This watch, which has been around for over 30 years, has always been on the safe side, with a traditional, very formal alligator leather strap.

    The Schaffhausen company is now launching eight new coloured rubber straps for the IWC Portugieser Chronograph, reference 3716. Unfortunately, these straps are only compatible with the current generation since they are not compatible with previous generations (reference 3714). The colours of the collection range from traditional (dark blue, black, or brown) to daring (olive, green, violet, burgundy, or white).

    IWC Portugieser Chronograph 3716 new rubber straps 2023 IW371616
    IWC Portugieser Chronograph 3716 new rubber straps 2023

    This new rubber strap collection comes in three sizes – XS, Normal, and XL – and may be ordered with or without a pin buckle. Discover the IWC Schaffhausen timepiece collections online or locate The Time Place boutique near you for a visit.