Brand collaborations are becoming almost as popular as classic dive-watch reissues, so much so that the tendency has spread to straps as well as timepieces. Although it may appear silly at first, anything that encourages watch manufactures to be more innovative and break away from the traditions is a good thing for the watch industry.
And now, you can see the IWC x Mark Ong limited-edition strap as the latest contribution to this peculiar but rising trend.
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Over the last 20 years, Mark Ong (aka Mr Sabotage) has risen to streetwear popularity, earning a huge following and a client list that includes celebrities from all walks of life. Sabotage Surplus, the Mark Ong brand, has a strong and likable personality, from its hand-painted shoes to faded apparel.
The brand’s true signature is army green camouflage, which is ideal given that the green trend in timepieces is at an all-time high. IWC’s military history and design language blend remarkably well with these straps, whether it’s paired to a watch with a green face or not.
The embroidered emblem on the buckle end of these straps, with black fabric and yellow lettering, makes it appear like it is an actual military issued piece. The brighter green stripes provide depth to the strap, causing it to appear three-dimensional.
The IWC x SBTG special edition strap comes in two sizes: 20mm and 21mm, and it will fit practically in any IWC Pilot’s Watch if you measure the lug width beforehand. You may also use it with any other watch you own, especially since 21mm straps are the common size.