This is Why Cartier Tank is The Most Iconic Dress Watch
Articles

This is Why Cartier Tank is The Most Iconic Dress Watch

Even those who are not really familiar with watches, are aware of the Cartier Tank. One of the most well-known, iconic, and replicated timepieces ever created. But do you understand its origin, functi
The Matters of Shock-Resistance in Watches
Articles

The Matters of Shock-Resistance in Watches

Nowadays, we frequently take our timepieces’ shock protection for granted. However, shocks have long been a mechanical timekeeper’s adversary since even a light bump to the clock, such as
Three New Editions of Hublot Square Bang Unico
Articles

Three New Editions of Hublot Square Bang Unico

Circling back to the 2022 edition of Watches & Wonders, Hublot created a stir by unveiling a new square-shaped watch design inspired by the iconic Big Bang. The Square Bang Unico joins the barrel-
Ford Thunderbird Joins The Breitling Top Time Collection
Articles

Ford Thunderbird Joins The Breitling Top Time Collection

The 1960s were a time when the world was full of experimentation, freedom, and energy. Cruising the streets on motorcycles or sports cars, living life at full speed, was the style of the day. Willy Br
Breitling Introduces Six New Models for the Premier Collection
Articles

Breitling Introduces Six New Models for the Premier Collection

By 1943, Willy Breitling had built a name for himself as a maker of aircraft instrumentation and tool watches that met the functional needs of wartime. But the third-generation Breitling founder also
Jagger Eaton Skates with an IWC Watch on His Wrist
Articles

Jagger Eaton Skates with an IWC Watch on His Wrist

IWC Schaffhausen proudly welcomes Jagger Eaton to the IWC family as the newest Friend of the Brand. The two-time skateboarding World Champion and Olympic Medalist, Jagger Eaton, is known for his raw t
Jaeger-LeCoultre Shared A Spirit of Style and Creativity with Its Newest Global Ambassador: Lenny Kravitz
Articles

Jaeger-LeCoultre Shared A Spirit of Style and Creativity with Its Newest Global Ambassador: Lenny Kravitz

Jaeger-LeCoultre is thrilled to announce the appointment of Lenny Kravitz as  a new ambassador for the Maison. An archetypal contemporary Renaissance man, the musician, songwriter, producer, multi-in
IWC Schaffhausen Ingenieur Automatic 40 Revisits Gerald Genta Iconic Design
Articles

IWC Schaffhausen Ingenieur Automatic 40 Revisits Gerald Genta Iconic Design

IWC Schaffhausen introduces the Ingenieur Automatic 40 at the Watches and Wonders exhibition in Geneva. This newly engineered automatic model reflects the bold aesthetic codes of Gérald Genta’s Ing
Masterpiece No.13 from Hublot: MP-13
Articles

Masterpiece No.13 from Hublot: MP-13

While some may avoid the number 13 due to superstition, there is certainly no avoiding the MP-13! Defying conventions and undeterred by superstition, Hublot reveals the character of its latest model.
4 Special Things About the New Audemars Piguet Royal Oak Offshore “End of Days”
Articles

4 Special Things About the New Audemars Piguet Royal Oak Offshore “End of Days”

Audemars Piguet is pleased to announce the launch of its new Royal Oak Offshore Selfwinding Chronograph. This black ceramic model pays homage to the Royal Oak Offshore “End of Days” (ref. 25770SN)